What Is E-Commerce And How It Works


Do you know in this world full of the internet what people are most interested in? That is online shopping. And you know very well that a few years back, going to market for shopping was like a full day work. But now after the successful evolution of superfast doorstep services or online services. 

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People do not prefer to waste theirs on shopping. And that is why the concept of e-commerce services came to play. And it changed the whole theme of the new generation’s shopping methods.

E-commerce companies such as Amazon, Flipkart, Walmart are some of the leading e-commerce online shops. Where you can buy literally any products. They sell any products online on their platform. And at the end delivery to your doorstep. This is the way an e-commerce model work. Here either you can pay online for a particular or you can pay once the product will be delivered to you.

E-commerce That Sells Products Direct To Customers (B2C):

This is one of the most common models of any e-commerce company follow. In such types of e-commerce companies, customers visit the website buys products accordingly. And all big e-commerce companies are targeting the same thing. You know Amazon, Flipkart, etc.

Those companies are an example of B2C services. Where they are targeting a huge customer base. But there are various e-commerce companies are targeting a specific niche. Where you can buy a specific product such as shoes, clothes,  perfumes. This is the concept of e-commerce is open an online shop. Now in this online shop, you can buy, pay, get products without going anywhere. 

E-commerce That Sells Products Direct To Business (B2B):

As the name refers, here you can buy online for your business. And here people usually do their transactions in bulk. It is the same as the B2C model. But there is some change in the quantity. 

Unlike B2C in this type of e-commerce model, you buy products on wholesale. And transportation cost varies from company to company.  There are many big B2C e-commerce companies that now provide B2B solutions as well. Such as Amazon Business, Shopify, Opencart, etc.

These e-commerce companies are highly profitable in the segment of B2C model. And that is why now they are some leading e-commerce companies providing online B2B solutions.

E-commerce Companies That Targeting A Specific Niche

As mentioned previously, an e-commerce company is like an online store. Where you show the various products online to your customers. And then you make a transaction altogether.

But here two-segment people are following. Either you can sell any product in your e-commerce store such as Amazon, Flipkart, etc. Or you can open your online e-commerce store for selling a specific product. Let say you want to sell shoes in your e-commerce store.

Then you should have various styles of shoes available in your e-commerce store. You can sell any products with several varieties in your online shop or e-commerce store. And the same thing you can for B2B as well. At the same time, you should add a payment gateway to your e-commerce website so that you can accept the payment through your site. 

Want To Outsource Your Digital Marketing Services For E-commerce Store

Now once you make an e-commerce website for selling your products online. The next thing you have to do digital marketing for your digital shop. Without this, you would never get succeed to sell your products online.

It is as same as a normal marketing concept, if you want to sell your products then first you have to invest something in marketing for getting the best results. And here our digital marketing agency in Delhi can help you to grow your e-commerce shop digitally. So feel free to visit our website and choose your services accordingly. 

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I am a Growth Hacker who helps companies devise the perfect growth hacks and marketing strategies for their products and execute them to perfection. I have helped companies save a hundred in their marketing spends and grow to the next levels.

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